MindZoom by Dino Ruales - REVIEW - Here's what we found...

Who knows the true power of the unconscious mind? And more importantly, who knows how to tap into this power?

According to Mindzoom, your unconscious mind is the key to increasing your mental power. You can accomplish your goals, they say, 'at the touch of a button on your PC.'
This 'reprogramming' of your mind and body is achieved by placing thousands of positive affirmations directly from your computer screen into your brain
Can it really be that simple?
The use of subliminal messages is not new and both governments and corporations have attempted to use them to influence individuals - to buy a specific beverage, for example. 
The theory goes that a suggestion to a person that is invisible or inaudible to the conscious mind will be entered directly to the subconscious. Unlike our conscious mind the subconscious 'accepts' the suggestion with out question ('give up smoking' 'lose weight' 'run faster'). According to Mindzoom, 'in order to influence [the mind] in a positive way we need to deliver good, favorable commands in an unnoticeable and repetitive way.'
They claim to have discovered a simple, automatic way to do this and therefore open up your mind and 'let it learn.' 
Use of Mindzoom will, they say, 'improve your performance, on virtually anything you try, call it business, social life, health, sports, learning.. you name it!''Do you want to stop smoking? Do you want to learn faster? Or maybe always be motivated with an excellent mood every day! You can do it today, fast and easy.' 
This is the claim made by Mindzoom.
So how does it work?
MindZoom uses three techniques to reach your subconscious.
Firstly, the 'Affirmation Delivering Engine' delivers positive commands (of your choice) at speeds that by-pass your conscious mind. The messages are flashed on your screen at 'virtually undetectable speeds', safely and discretely.
Mindzoom also uses a 'Silent Subliminal Messaging System' where verbal affirmations are delivered using a low frequency, not heard by humans but reaching the brain.
Finally, the package include the  Mindzoom Subliminal Mixer, where you can mix affirmations with music files and save them to listen to anywhere.
'It's easy!' they say.
The software comes with thousands of affirmations included. You just choose the ones you wish to display and hit Start. 
'This software just amazed me!' said one endorser quoted on the Mindzoom website. 'I was seeking to improve my sports abilities, so I put it to the test and straight down I've been getting better and better.'
And others endorse the idea of replacing external messages from the media with, 'good positive thinking to better ourselves.'
The root of your bad habits is in your mind, say Mindzoom. You remove them with re-energizing commands to open that mind up.
They promise 'fast, easy behavior changes' for a one-off payment of $47.
So what do the users and customers of this software say?
Some praise the idea as 'original' and 'innovative'. 
Others agree that many of us have a hard time feeding ourselves positive affirmations and question ourselves to the point of becoming discouraged. So the idea of by-passing this blockage is attractive. 
One customer was very positive, 'I have the subliminal weight loss affirmations on, and I find myself taking smaller portions. Eating until I’m satisfied, and not needing to snack as much. This is huge for me.'
It was difficult to find independent customer reviews for this product; however to balance this there are no negative reviews or reports of being scammed.
And it is true that success is often determined not by what happens, but by our interpretation of what happens: in a nutshell, positivity works and positive affirmations can be a part of this. Scientific reports suggest that subliminal messages have an effect when the messages are goal-relevant: so specific affirmations for specific issues would be the most effective. 
So 'fast, easy behavior changes' is probably too large a claim.
But specific, focussed addressing of habits may well be achievable with the help of Mindzoom's software.
After all, all you have to do is believe...